According to a new report Global Digital Video Advertising Market, published by KBV research, The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period.
The desktop segment accounted for the largest revenue share. Changing consumer habits and preferences leads to a shift from TV watching to other digital media channels. The general trend among users to access multimedia content via desktops and laptops, due to better visual experience, is to enable advertisers to embrace desktop as a preferred medium for ads. The mobile segment recorded a substantial market share and is anticipated to record the highest growth rate during the forecast period. Growth can be attributed to the high penetration rate of affordable smartphones and a growing trend among people to gain access to content on the basis of their convenience.
The retail sector accounted for the highest share. Digital video ads through mobiles and desktops allow brands and advertisers to recognize and analyze search results using cookies that provide retailers with an in-depth understanding of people's wants and needs. The media and entertainment segment recorded a substantial share in the market. Digital video advertising enables media and entertainment companies to advertise their content by displaying trailers and teasers of upcoming content.
North America emerged as the market leader in the regional segment. The dominance of this region can be attributed to the high penetration of smartphones in the region. Growing needs among brands and agencies to capitalize on the burgeoning number of digital viewers and obtain a higher percentage of screen time are encouraging marketers to adopt digital video advertising practices. Asia Pacific is anticipated to rise at the highest growth rate over the forecast period. The provision of affordable high-speed Internet services in the region facilitates wide-ranging adoption among people, thus encouraging advertisers to leverage digital media as a means of video advertising.
Structural Insights: https://www.kbvresearch.com/digital-video-advertising-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.
Global Digital Video Advertising Market Segmentation
By End User
- Media & Entertainment
- Financial Services
- Consumer Goods & Electronics
- Rest of North America
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Verizon Communications, Inc.
- Tremor International Ltd.
- RTL Group S.A. (SpotX, Inc.)
- Publicis Groupe (Epsilon Data Management, LLC)
- com, Inc.
- PubMatic, Inc. (Komli Media)
- Viant Technology, LLC (Time, Inc.)
- ZypMedia, Inc.
- JW Player, Inc.
- Chocolate, Inc.
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AUTOR: KBV Research