Hair Serum Market to reach a market size of $1.4 billion by 2025- KBV Research

Hair treatment serum sub-segment in the product types accounted for the higher value share among the product types. The increase in concern about hair loss and the desire for good quality hair among the target customers is one of the main reasons behind the segment's overall growth in value sales. The Hair Styling Serum market is expected to witness a CAGR of 8.6% during (2019-2025).

Among the sub-segments, the Conventional segment accounts for a higher value in the hair serum market. One of the main reasons behind the higher value share of the synthetic sub-segment is the ubiquity of the product at reasonable prices. The Organic market is expected to witness a CAGR of 9.2% during (2019-2025).

The North America market dominated the Global Hair Serum Market by Region in 2018, growing at a CAGR of 7.2 % during the forecast period. The Europe market is anticipated to witness a CAGR of 7.5% during (2019-2025). Additionally, The Asia Pacific market is poised to grow at a CAGR of 9.3% during (2019-2025).

Structural Insights: https://www.kbvresearch.com/hair-serum-market/

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Henkel AG & Company, KGaA, HerStyler Oy, Kao Corporation, L'OrÉal Group, The Procter and Gamble Company, Unilever PLC, Natura & Co. (Avon Products, Inc.) Giovanni Cosmetics, Inc., John Paul Mitchell Systems, and Revlon, Inc.

Recent Strategies Deployed in Hair Serum Market

» Partnerships, Collaborations and Agreements:

Nov-2019: John Paul Mitchell announced partnership with FitSkin AI beauty platform, for debuting a new technology for future professionals and stylists worldwide. The partnership is aimed at developing a hair analysis solution that has been set to launch in 2021.

Jul-2019: P&G's My Black is Beautiful (MBIB) came into partnership with Sally Beauty in order to launch a new hair care line in US. The new hair care line includes fortifying conditioner, hydrating-sulphate free shampoo, intense recovery treatment products, and 2 tangle slayer conditioning creams for type 3 and type 4 hair treatment products. The company is aimed at developing products that suites diverse hair types.

Jun-2018: Hindustan Unilever, a subsidiary of Unilever partnered with Amazon India for developing and launching male grooming product range. The companies are aimed at creating hair care and male grooming range including hair wax, hair styling creams, gel, beard oil, beard balm, beard wash, and a 3-in-1 shampoo.

» Product Launches and Product Expansions:

Mar-2019: P&G released Waterless hair care collection, a new hair care brand. The collection includes ultra-lightweight Foam Dry Shampoo, residue-free Dry Shampoo spray, range of Dry Conditioners, and range of alcohol-free Hair Refreshers. The alcohol-free hair refreshers provide instant odour-detox, anti-freez benefits, and static control.

Nov-2018: Henkel launched a new vegan and sustainably-sourced beauty brand, Nature Box. The Nature Box lined up with five collections, featuring oils extracted from fruits and nuts, including avocado, almond, coconut, apricot, and macadamia nut. It includes 11 products for body and 11 products for hair and these products are free from silicones, sulphates, artificial colorants, and parabens.

» Acquisition and Mergers:

Nov-2019: Henkel signed an agreement to acquire Deva Parent Holdings, owner of DevaCurl brand from Ares Management Corporation, a private equity owner. The acquisition helps in expanding its range of products including free-from formulas and vegan products. DevaCurl is a fastest growing Premium Professional hair care brand in US.

Dec-2018: P&G acquired Walker & Company Brands, the company engaged in making beauty and health simple. Walker & Company has well performed brands including FORM Beauty, a premium hair care collection designed for meeting the needs of increasing number of women with textured hair and Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair.

Dec-2017: Kao announced the acquisition of Oribe Hair Care from Luxury Brands Partners, LLC. It joins Kao's Salon Division portfolio of professional beauty brands. Oribe has been known for its skincare, hair care, makeup tools, body care and accessories.

Dec-2017: Unilever acquired Sundial Brands, a leading skincare and haircare company, which uses high-quality and authentic ingredients. The acquisition is aimed at accelerating the business growth while increasing the positive social impact.

Global Hair Serum Market Segmentation

By Nature

Conventional

Organic

By Product Type

Hair Treatment Serum

Hair Styling Serum

By Form

Online

Offline

By Geography

North America

US

Canada

Mexico

Rest of North America

Europe

Germany

UK

France

Russia

Spain

Italy

Rest of Europe

Asia Pacific

China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

LAMEA

Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled

Henkel AG & Company, KGaA

HerStyler Oy

Kao Corporation

L'Oréal Group

The Procter and Gamble Company

Unilever PLC

Natura & Co. (Avon Products, Inc.)

Giovanni Cosmetics, Inc.

John Paul Mitchell Systems

Revlon, Inc.

Hair Serum Market Related Reports:

North America Market

Europe Market

Asia Pacific Market

LAMEA Market